Explore your target audience
It's the truth you have to stick to when creating any product.
What do you need to know about your target audience?
- Socio-demographic portrait: gender, age, income level, status, marital status, profession;
- What "Problem" will the client solve with the product?
- What emotions will the person experience after receiving the service or product? Will he become richer, happier, relieved or healthier?
- What is the company's main advantage over its competitors?
Here is what an approximate portrait of a potential client for a design school might look like:
Students between the ages of 18 and 25, income level - up to 30 thousand a month, but want more. The main goal is to find a job or a new profession. Characteristics of training - can learn quickly and study on a free schedule.
Where to get all this information?
Some of it will be provided by the client, because he or she should understand who the landing page is designed for. Plus, you can look at competitors' sites or use open sources with surveys (for example, Google trends).
The research will determine the problem points that you'll hit with your design. For example, the home page will have information on the length of the course, because it's important for the client to get the profession quickly, and the "buy in installments" notification will appear in the corner of the screen.
2. The idea
Do not forget that people are very lazy and they just do not want to understand something fundamentally new and quickly close the site.
You need to decide on the main characters. What exactly are you selling: emotions, products or results? After determining the main character to think about the remaining elements of design. Here's a little tip - split the story into three strands of the narrative: functional, social and emotional. That is, no element should be irrelevant.
3. Layout creation rules
Here are some rules to help you create the interface.Rule of Thirds
The screen is divided by two horizontal and two vertical lines into equal 9 parts. It is at the intersection of these lines that the user's eye will stop. This is where we place the most important information.
The direction of the user's gaze
It is believed that people browse websites in two different ways: Z and F.
When viewing a page, a person runs their eyes from left to right, then diagonally down and again from left to right. The second option: first from top to bottom, then twice from left to right.
Understanding this principle will help you place important information in the most viewable areas, that is, scatter it in the corners of the landing page.
Mutual placement of objects and buttons
Studies have proved that conversion rates magically increase if the last click and action buttons are located next to each other. Imagine that the user went to the section and start flipping through the page, the button "buy" should be placed at the approximate location of the cursor, so that people quickly click on it.
The same thing, by the way, works in reverse. If there is an unwanted button (for example, "delete"), it can be placed as far away from the place of the last click.
Another Magic of Psychology
The most important buttons are better placed in the corner of the page. This is due to space limitations: the less likely to miss, the more likely that the button will be clicked.
If this arrangement is not suitable for the idea of design, the button can be highlighted with a color or increase its size. The principle is the same: the more the button is highlighted, the faster it will be clicked.
Complicated doesn't mean good.
Design should not take too much attention. For example, it is better to make icons as simple as possible, so that a person does not spend time on understanding what it means.
Graphic rhythm
Rhythm is the alternation of accents and pauses. In identifying some patterns, our brains get pleasure, so we enjoy watching rhythmically the same graphics.
Of course, there are many more rules for creating a website, we just want to convey that easier = better, because it's clearer.
The main mistake designers - identification of themselves and the target audience. Atlast, the people who will use your sites are likely not to have even 50% of the design knowledge as you. Our job is to explain everything before any questions arise.
